This initiative addresses the widespread social issue of body image anxiety among adolescents. Through themed offline interviews, academic research, and media advocacy, it aims to shift public discourse on the topic. Additionally, the project has established an anti-body anxiety women’s clothing brand, offering teens affected by this issue a new wardrobe choice to help restore their self-confidence.
The project was awarded the Most Popular Prize at the CTB Global Youth Forum, and its research paper was officially published by CTB. Media coverage has also drawn significant public attention to the cause.
The CHSSI fund is in the process of finalizing RMB 10,000 award into the project. The funds will be allocated to: Expanding product R&D, and supporting corresponding marketing and promotional efforts.
